As President of Is Inspired, Gina Batali-Brooks leverages her extensive experience and passion for channel marketing to drive transformative growth for her clients. With a career spanning over 17 years, Gina has honed her expertise in developing and executing innovative channel marketing strategies that align...
As President of Is Inspired, Gina Batali-Brooks leverages her extensive experience and passion for channel marketing to drive transformative growth for her clients. With a career spanning over 17 years, Gina has honed her expertise in developing and executing innovative channel marketing strategies that align with specific client growth objectives. Her current role involves a meticulous approach to assessing existing channel strategies, refining target partner profiles, and implementing measurable programs designed to recruit, ramp, and retain high-performing channel partners.
Gina’s commitment to measured experimentation and data-driven decision-making sets her apart in the industry. She thrives on collaborating with companies to identify unique opportunities within their channel ecosystems, ensuring that each strategy is tailored to maximize revenue potential. Her proficiency in program management, strategic partnerships, and solution selling enables her to craft compelling value propositions that resonate with both partners and end-users.
At Is Inspired, Gina is currently spearheading several key projects that focus on enhancing partner engagement through social media and digital marketing initiatives. By integrating cutting-edge technology with proven marketing methodologies, she empowers organizations to build robust channel ecosystems that not only drive sales but also foster long-term relationships. Gina’s holistic approach to channel development, combined with her deep understanding of SaaS and start-up dynamics, positions her as a thought leader in the field, inspiring companies to embrace innovation and achieve unparalleled success in their channel endeavors.
