Gillian Tozer is a seasoned marketing professional with over 15 years of experience in product storytelling and content creation, currently serving as the Marketing Director at Burberry. In this pivotal role, she has been instrumental in crafting and executing innovative marketing strategies tailored for the...
Gillian Tozer is a seasoned marketing professional with over 15 years of experience in product storytelling and content creation, currently serving as the Marketing Director at Burberry. In this pivotal role, she has been instrumental in crafting and executing innovative marketing strategies tailored for the Americas, encompassing the USA, Canada, Mexico, and Brazil. Gillian's deep understanding of luxury brand dynamics and consumer engagement has allowed her to effectively adapt Burberry's brand message to resonate with diverse audiences, driving significant growth and brand loyalty.
Her journey began in fashion journalism at VMagazine, where she honed her skills in narrative development and brand communication. This foundation has proven invaluable as she transitioned to high-impact marketing roles, where her leadership and strategic vision have consistently delivered high-profile campaigns that elevate Burberry's presence in the competitive luxury market. Notably, Gillian has spearheaded initiatives that leverage social media marketing and digital storytelling to connect with a new generation of consumers, ensuring that the brand remains relevant and aspirational.
Gillian's expertise extends beyond traditional marketing; she excels in brand management, strategic communications, and business strategy, making her a multifaceted leader in the industry. Her ability to blend creativity with analytical thinking has resulted in successful collaborations with both large luxury brands and boutique creative agencies, as well as the launch of her own brand, TRUSS. With a passion for public speaking and a commitment to fostering innovation, Gillian Tozer continues to shape the future of luxury marketing at Burberry, driving the brand's evolution in an ever-changing landscape.
