As the Director of Advertising Research and Media at Tango Multimedia, Geraldine Cronin leverages her extensive 30-year background in advertising, media sales, and telecommunications consulting to drive innovative research strategies that enhance client outcomes. In her current role, she is pivotal in managing the research...
As the Director of Advertising Research and Media at Tango Multimedia, Geraldine Cronin leverages her extensive 30-year background in advertising, media sales, and telecommunications consulting to drive innovative research strategies that enhance client outcomes. In her current role, she is pivotal in managing the research needs of Tango Multimedia, ensuring that the company delivers cutting-edge, data-driven proposals and media plans tailored to the unique requirements of each advertising client. Geraldine’s expertise in market and media research allows her to conduct customized studies and thematic mapping analyses that provide valuable insights into demographic and geographic trends, empowering clients to make informed decisions.
Geraldine is known for her exceptional leadership skills, fostering a collaborative environment that encourages team members to excel in their roles. She is committed to staff mentoring and development, ensuring that her team is equipped with the latest industry knowledge and research methodologies. Her proficiency in contract negotiation and budgeting further enhances her ability to create strategic media plans that align with clients' goals while maximizing return on investment.
Key projects under her direction have included comprehensive media planning initiatives that integrate advanced forecasting and analysis techniques, enabling clients to navigate the complexities of the advertising landscape effectively. Geraldine's strategic communications skills shine through in her ability to craft compelling presentations and proposals that resonate with stakeholders. As a thought leader in the industry, she continues to push the boundaries of advertising research, positioning Tango Multimedia as a trusted partner in delivering impactful media solutions.
