Gerald Jong serves as the Director of Sales at Highland Packers Ltd and Highland Country Markets, where he leverages his extensive expertise in enterprise sales to drive growth and operational excellence. With a strong focus on execution, Gerald is adept at managing high-performing sales teams...
Gerald Jong serves as the Director of Sales at Highland Packers Ltd and Highland Country Markets, where he leverages his extensive expertise in enterprise sales to drive growth and operational excellence. With a strong focus on execution, Gerald is adept at managing high-performing sales teams and implementing strategic initiatives that enhance customer satisfaction and market reach. His role involves not only overseeing the sales and marketing functions but also spearheading the launch of new products and services that resonate with evolving consumer demands.
At Highland Packers, Gerald is currently leading key projects that involve the optimization of merchandising strategies and the refinement of pricing models to ensure competitive positioning in the marketplace. His proficiency in forecasting and inventory management allows him to make data-driven decisions that align with organizational goals and customer needs. By fostering a culture of collaboration and empowerment, he equips his team with the tools necessary for success, ensuring that they are well-prepared to navigate the complexities of the food distribution industry.
Gerald’s experience spans public, private, and private equity-owned organizations, providing him with a unique perspective on the intricacies of sales operations across different business models. His strategic approach to account management and direct store delivery has proven invaluable in building strong relationships with distributors and retailers alike. As he continues to innovate and drive results at Highland Packers and Highland Country Markets, Gerald remains committed to delivering exceptional value to customers and stakeholders through effective sales leadership and operational excellence.