As the President and Owner of General Finishes, George Adams has been at the forefront of innovation in the wood finishing industry since acquiring the company in 1984. Under his leadership, General Finishes has transformed from a modest operation with just $200,000 in sales and...
As the President and Owner of General Finishes, George Adams has been at the forefront of innovation in the wood finishing industry since acquiring the company in 1984. Under his leadership, General Finishes has transformed from a modest operation with just $200,000 in sales and a small 2,000-square-foot facility into a leading manufacturer of high-quality water-based finishes. Today, the company boasts a state-of-the-art production facility and a diverse product line that includes professional-grade floor finishes, retail finishes, and specialized coatings tailored for woodworking professionals.
George's expertise in woodworking and product marketing has been instrumental in driving the company’s growth and reputation for excellence. His strategic vision led to the introduction of advanced manufacturing techniques, such as the installation of a six-head pour machine with an automatic lidder in 1988, which significantly enhanced production efficiency. This commitment to innovation is reflected in the company’s ongoing efforts to develop environmentally friendly products that meet the evolving needs of both B2B and retail customers.
In addition to his operational acumen, George excels in new business development and marketing strategy, ensuring that General Finishes remains competitive in a dynamic marketplace. His dedication to customer satisfaction is evident in the strong relationships he has built with clients, fostering a culture of service that prioritizes quality and reliability. As General Finishes continues to expand its reach and product offerings, George Adams remains a pivotal figure, driving the company’s mission to provide superior finishes that empower woodworkers and enhance the beauty of their projects.
