Georg Karner serves as the Head of Marketing and Public Relations at proHolz Steiermark, where he plays a pivotal role in championing the sustainable use of wood as a building material. With a rich background in B2B marketing across various industries, Georg leverages his expertise...
Georg Karner serves as the Head of Marketing and Public Relations at proHolz Steiermark, where he plays a pivotal role in championing the sustainable use of wood as a building material. With a rich background in B2B marketing across various industries, Georg leverages his expertise to elevate the organization’s mission of promoting the ecological and economic benefits of wood. His leadership is instrumental in crafting compelling narratives that resonate with stakeholders, from architects to policymakers, ensuring that the voice of proHolz Steiermark is both authoritative and engaging.
At proHolz Steiermark, Georg spearheads key projects that focus on education and consultancy, providing valuable insights into the advantages of wood in construction and design. His strategic approach to marketing automation and project management enables the organization to efficiently disseminate information and showcase innovative projects that highlight the versatility and sustainability of wood. By utilizing his skills in video production and copywriting, Georg creates impactful content that not only informs but also inspires action towards more sustainable building practices.
Under his guidance, proHolz Steiermark has successfully implemented campaigns that bridge the gap between traditional forestry practices and modern architectural needs, fostering a deeper understanding of wood's role in sustainable development. With a keen eye for leadership and a passion for communication, Georg is dedicated to driving forward the narrative of wood as a vital resource, ensuring that proHolz Steiermark remains at the forefront of the conversation around sustainable building materials in Austria and beyond.
