Geoffrey Willison serves as the Chief Operating Officer (COO) at ConnectWise from 2019 to 2023 and transitioned to the role of Chief Commercial Officer (CCO) in 2023, where he continues to drive strategic initiatives that enhance the company's position in the technology solutions sector. With...
Geoffrey Willison serves as the Chief Operating Officer (COO) at ConnectWise from 2019 to 2023 and transitioned to the role of Chief Commercial Officer (CCO) in 2023, where he continues to drive strategic initiatives that enhance the company's position in the technology solutions sector. With a robust background in strategy consulting and operational leadership, Geoffrey has effectively blended analytical problem-solving with action-oriented decision-making to propel ConnectWise's growth. His expertise in CRM, mergers and acquisitions, and product marketing has been pivotal in optimizing the company’s software solutions, ensuring they meet the evolving needs of technology solution providers.
During his tenure, Geoffrey has spearheaded key projects that focus on enhancing the user experience and increasing operational efficiency. By leveraging his strategic perspective, he has led initiatives that streamline processes and improve profitability for clients, ultimately transforming how they build, manage, and grow their businesses. His commitment to fostering a culture of collaboration and innovation has empowered teams to deliver exceptional results, reinforcing ConnectWise's reputation as a leader in the industry.
As CCO, Geoffrey is now focused on expanding ConnectWise's market reach through targeted online marketing strategies and competitive analysis, ensuring the company remains at the forefront of technological advancements. His entrepreneurial mindset and passion for management consulting enable him to identify new opportunities for growth, driving the company’s mission to provide seamless support at every stage of the business journey. With a keen eye for strategy execution, Geoffrey Willison is dedicated to shaping the future of ConnectWise and its clients in an ever-evolving landscape.
