Geoffrey Cohen serves as the Associate Vice President of Marketing at The Philadelphia Orchestra, where he plays a pivotal role in shaping the organization’s marketing strategy and execution. With a strong focus on brand enhancement and audience development, Geoffrey is instrumental in driving initiatives that...
Geoffrey Cohen serves as the Associate Vice President of Marketing at The Philadelphia Orchestra, where he plays a pivotal role in shaping the organization’s marketing strategy and execution. With a strong focus on brand enhancement and audience development, Geoffrey is instrumental in driving initiatives that not only elevate the Orchestra's profile but also foster deeper connections with diverse communities. His expertise in integrated marketing and data analysis allows him to craft targeted campaigns that resonate with both existing patrons and potential new audiences, ultimately leading to increased ticket sales and enhanced revenue streams.
Currently, Geoffrey is spearheading several key projects aimed at expanding the Orchestra's reach. This includes innovative marketing strategies for upcoming concert series and special events, where he leverages market research and audience insights to tailor messaging and promotional efforts. His adeptness in budget ownership and revenue projections ensures that these initiatives are not only creative but also financially viable. Geoffrey’s leadership in talent development is evident as he collaborates with cross-functional teams to cultivate a culture of excellence and creativity within the marketing department.
In addition to his core responsibilities, Geoffrey is actively involved in fundraising efforts, utilizing his negotiation skills and media relations expertise to secure partnerships and sponsorships that support the Orchestra’s mission. His commitment to time management and project development enables him to juggle multiple priorities effectively, ensuring that all marketing efforts align with the organization’s overarching goals. Through his strategic vision and hands-on approach, Geoffrey Cohen continues to make a significant impact on The Philadelphia Orchestra, enhancing its legacy as a leading cultural institution.
