As the Circulation and Audience Development Manager at SHELBY PUBLISHING CO., INC., Genie Ferrell Monaghan plays a pivotal role in driving the growth of both print and digital circulation for The Shelby Report. With a strong background in statistical data analysis and a keen understanding...
As the Circulation and Audience Development Manager at SHELBY PUBLISHING CO., INC., Genie Ferrell Monaghan plays a pivotal role in driving the growth of both print and digital circulation for The Shelby Report. With a strong background in statistical data analysis and a keen understanding of audience engagement strategies, Genie is instrumental in developing and implementing innovative plans that not only enhance readership but also bolster revenue streams. Her expertise in Microsoft Excel allows her to meticulously analyze circulation trends and audience demographics, enabling her to make data-driven decisions that optimize marketing efforts.
Genie's collaborative problem-solving skills are essential in her role, as she works closely with cross-functional teams to devise targeted campaigns that resonate with diverse audiences. By leveraging her account management experience, she effectively nurtures relationships with key stakeholders, ensuring that the publication remains relevant and appealing to its readership. Additionally, her Office Accounting Specialist Certificate in computerized accounting equips her with the financial acumen necessary to track and manage budgets related to circulation initiatives.
Currently, Genie is spearheading several key projects aimed at expanding The Shelby Report's digital footprint, including the integration of new subscription models and enhanced online content offerings. Her innovative approach to audience development not only positions the publication for sustained growth but also reinforces its reputation as a leading source of industry insights. With her proven track record of achievement and a passion for continuous improvement, Genie Ferrell Monaghan is a driving force behind the success of SHELBY PUBLISHING CO., INC.
