Genevieve Longtin serves as a Fractional CMO and Engagement Marketing Leader at Ixchel Marketing, where she leverages over 15 years of experience to drive customer-centric strategies for start-up and early-stage digital health and mental health tech companies. In her current role, Genevieve is instrumental in...
Genevieve Longtin serves as a Fractional CMO and Engagement Marketing Leader at Ixchel Marketing, where she leverages over 15 years of experience to drive customer-centric strategies for start-up and early-stage digital health and mental health tech companies. In her current role, Genevieve is instrumental in consulting and advising on comprehensive marketing strategies that encompass growth, digital engagement, brand positioning, and product marketing. Her expertise in building robust marketing tech stacks allows her to implement data-driven campaign management that not only streamlines processes but also unlocks valuable insights for her clients.
One of Genevieve's key projects involves the development of integrated marketing campaigns that enhance customer loyalty and engagement, utilizing a multi-channel approach that includes email marketing, CRM strategies, and digital media initiatives. By focusing on customer engagement and ROI conversions, she has successfully guided numerous clients in optimizing their marketing efforts to achieve measurable results. Her ability to build and lead cross-functional teams ensures that all aspects of marketing—from brand management to marketing analytics—are aligned to deliver outstanding outcomes.
Genevieve's mission-driven approach is complemented by her strong project management skills, enabling her to navigate complex challenges while fostering collaboration across departments. As a thought leader in engagement marketing, she continuously seeks innovative solutions that break down silos and facilitate effective communication, ultimately driving growth for the organizations she partners with. Her commitment to excellence and her strategic mindset make her a valuable asset in the fast-evolving landscape of digital health and mental health technology.
