Gene Mchale is a seasoned business development executive with over 29 years of experience in the dynamic intersections of sports, entertainment, and retail. Currently serving as the Vice President of Business Development - Strategic Alliances, Experiential & Media at Simon Property Group, Gene plays a...
Gene Mchale is a seasoned business development executive with over 29 years of experience in the dynamic intersections of sports, entertainment, and retail. Currently serving as the Vice President of Business Development - Strategic Alliances, Experiential & Media at Simon Property Group, Gene plays a pivotal role in shaping the experiential landscape across a portfolio of more than 200 shopping centers in the United States. His expertise lies in sourcing, negotiating, onboarding, and managing major agency partnerships, retailer collaborations, and third-party media initiatives that enhance the shopping experience and drive foot traffic.
In his current role, Gene is at the forefront of innovative projects that leverage Simon's extensive mall assets to create high-impact strategic programming. By harnessing the power of sponsorship generation and promotions, he crafts engaging experiences that resonate with consumers and leave lasting impressions. His adeptness in contract negotiation and sales management ensures that both Simon Property Group and its partners achieve mutually beneficial outcomes.
Gene's commitment to fostering relationships with early-stage startups, established local businesses, and Fortune 100 brands underscores his versatility and depth of knowledge in the industry. His strategic vision and ability to navigate the complexities of digital marketing and advertising sales position him as a key player in driving growth and enhancing brand visibility within the retail environment. When he’s not closing deals or strategizing new initiatives, you can find him enjoying a round of golf with his daughter, balancing his professional pursuits with cherished family time.
