As the President of Goschie Farms Inc., Gayle Goschie stands at the helm of a storied family legacy that spans over 118 years in the heart of Oregon's Willamette Valley. This fourth-generation farm, co-managed with her brothers Gordon and Glenn, has evolved into a multifaceted...
As the President of Goschie Farms Inc., Gayle Goschie stands at the helm of a storied family legacy that spans over 118 years in the heart of Oregon's Willamette Valley. This fourth-generation farm, co-managed with her brothers Gordon and Glenn, has evolved into a multifaceted agricultural enterprise, cultivating approximately 1,000 acres of hops, wine grapes, grass seed, sweet corn, and wheat. Under Gayle's leadership, the farm has embraced innovation while honoring its rich history, diversifying its crop portfolio to include malting barley and expanding its reach in the beverage industry.
Gayle’s expertise in hop growing and sustainable development is complemented by her strategic vision for market development and business planning. She is adept at navigating the complexities of national accounts, ensuring that Goschie Farms remains a key player in the competitive agricultural landscape. Her commitment to attracting and nurturing passionate staff has fostered a collaborative environment that encourages creativity and growth, essential for adapting to the ever-changing demands of the market.
In addition to her operational responsibilities, Gayle is a dynamic force in marketing and event planning, leveraging social media to elevate the farm’s brand and connect with consumers. Her ability to build strong relationships within the industry has positioned Goschie Farms as a trusted name among brewers and vintners alike. As the agricultural landscape continues to evolve, Gayle’s forward-thinking approach ensures that Goschie Farms not only honors its past but also paves the way for a sustainable and prosperous future.
