Gaurav Sarin serves as a Program Manager for Marketing Automation at Customer Centria, where he plays a pivotal role in driving digital transformation for clients in the Banking, Financial Services, and Insurance (BFSI) sectors. With a strategic mindset and a wealth of experience in multi-channel...
Gaurav Sarin serves as a Program Manager for Marketing Automation at Customer Centria, where he plays a pivotal role in driving digital transformation for clients in the Banking, Financial Services, and Insurance (BFSI) sectors. With a strategic mindset and a wealth of experience in multi-channel marketing and enterprise-level systems, Gaurav excels in managing end-to-end delivery of marketing automation solutions. His expertise lies in leveraging advanced platforms such as Adobe Campaign, Adobe Analytics, and Adobe Target to create seamless, personalized customer experiences across various channels, including Email, SMS, Web Push, WhatsApp, and IVR.
In his current role, Gaurav is instrumental in implementing comprehensive marketing strategies that not only enhance customer engagement but also optimize operational efficiency. He leads cross-functional teams to execute complex projects, ensuring that both business and technical requirements are meticulously translated into actionable plans. His broad knowledge of digital marketing, combined with his proficiency in data analysis and business process change, enables him to identify opportunities for improvement and innovation within client organizations.
Gaurav's hands-on experience with Unica Campaign and his strong foundation in Agile methodologies further bolster his ability to manage multiple programs effectively. His commitment to quality is evident in his approach to test management, planning, and execution, ensuring that all marketing initiatives meet the highest standards. As a strategic leader, Gaurav Sarin continues to drive impactful change in the BFSI landscape, positioning Customer Centria as a trusted partner in marketing automation excellence.
