Gary Susman is a seasoned Marketing Manager at S&P Global, where he leverages his extensive expertise in building marketing departments from the ground up to drive lead-generation initiatives across diverse client segments, including Corporates, Investment Management, Insurance, Academia, and Technology/Media/Telecom Consulting. With a focus on...
Gary Susman is a seasoned Marketing Manager at S&P Global, where he leverages his extensive expertise in building marketing departments from the ground up to drive lead-generation initiatives across diverse client segments, including Corporates, Investment Management, Insurance, Academia, and Technology/Media/Telecom Consulting. With a focus on S&P Global Market Intelligence's financial data and analytics solutions, Gary has successfully launched and relaunched multiple tech and SaaS products, showcasing his prowess in go-to-market strategy and business-to-business (B2B) marketing.
In his current role, Gary orchestrates a variety of marketing activities that encompass webinars, newsletters, email campaigns, blogs, social media campaigns, display ads, white papers, and ebooks. His storytelling ability enables him to distill complex technical and financial topics into engaging content that resonates with a wide range of audiences. This skill not only enhances brand awareness but also positions S&P Global as a thought leader in the industry.
Gary's editorial acumen and copywriting expertise are evident in the high-quality materials he produces, from feature articles to in-depth white papers. His background in journalism and media relations further enriches his approach, allowing him to craft compelling narratives that capture the essence of S&P Global's offerings. As a branding expert, Gary is adept at creating cohesive marketing strategies that elevate the company's profile and drive engagement. His commitment to innovation and excellence in digital media ensures that S&P Global remains at the forefront of the financial analytics landscape, continually meeting the evolving needs of its clients.
