Gary Keith is a seasoned marketing and entrepreneurial executive currently serving as the Senior Director of Global Marketing at Ubisoft, where he plays a pivotal role in shaping the future of some of the industry's most iconic franchises, including Splinter Cell, Ghost Recon, and XDefiant....
Gary Keith is a seasoned marketing and entrepreneurial executive currently serving as the Senior Director of Global Marketing at Ubisoft, where he plays a pivotal role in shaping the future of some of the industry's most iconic franchises, including Splinter Cell, Ghost Recon, and XDefiant. With a wealth of experience in leading go-to-market strategies, Gary is adept at orchestrating comprehensive marketing campaigns that resonate with diverse audiences across multiple regions. His global responsibilities encompass the management of over 15 cross-functional teams, ensuring that each initiative aligns with Ubisoft's overarching vision while driving player engagement and monetization.
Throughout his career, Gary has demonstrated a profound understanding of the gaming landscape, having previously led marketing efforts for renowned titles such as Rainbow Six, The Division, The Crew, and For Honor. His expertise in Free-to-Play models and start-up leadership has enabled him to innovate and adapt strategies that cater to evolving consumer preferences. Gary's proficiency in B2C marketing and brand development is complemented by his ability to harness customer insights, allowing him to create compelling narratives that elevate player experiences.
As a strategic planner and creative thinker, Gary excels in fostering high-performing teams that thrive on collaboration and innovation. His commitment to driving results is evident in his track record of successful marketing campaigns that not only enhance brand visibility but also cultivate lasting relationships with players. In an ever-changing industry, Gary Keith stands out as a dynamic leader, poised to navigate the complexities of global marketing while championing the growth of Ubisoft's beloved franchises.
