Gary Halliwell is a visionary leader and the driving force behind Area4 Labs, where he serves as CEO and Co-founder. With a proven track record of building high-growth, disruptive start-ups, Gary has harnessed his expertise in data technologies to create innovative solutions that deliver exceptional...
Gary Halliwell is a visionary leader and the driving force behind Area4 Labs, where he serves as CEO and Co-founder. With a proven track record of building high-growth, disruptive start-ups, Gary has harnessed his expertise in data technologies to create innovative solutions that deliver exceptional value across various sectors, including fintech and martech. At Area4 Labs, he is at the forefront of revolutionizing local live event discovery by integrating artificial intelligence with anthropological insights. This unique approach allows the company to uncover three times more live events across the UK and North America, providing users with an enriched experience that connects them to their communities.
Under Gary's leadership, Area4 Labs has launched several key projects aimed at enhancing hyper-local event discovery. By developing sophisticated distribution channels for hyper-local event maps and discovery tools, the company empowers B2C partners with large audiences to engage more deeply with their surroundings. Gary’s expertise in online advertising, demand generation, and marketing strategy has been instrumental in driving the company’s growth and expanding its reach. His skills in analytics and competitive intelligence enable Area4 Labs to stay ahead in a rapidly evolving market, ensuring that they deliver the most relevant and timely event information to users.
With a strong foundation in entrepreneurship and a passion for new media, Gary Halliwell is not only shaping the future of local event discovery but also setting new standards for how technology can enhance everyday experiences. His commitment to innovation and community engagement positions Area4 Labs as a leader in the industry, making it an exciting time for both the company and its users.
