Garrett Springer currently serves as the Performance Marketing Manager at King Show Games, where he leverages his extensive expertise in user acquisition and marketing strategy to drive growth and enhance brand visibility in a competitive landscape. With a strong foundation in Management Information Systems from...
Garrett Springer currently serves as the Performance Marketing Manager at King Show Games, where he leverages his extensive expertise in user acquisition and marketing strategy to drive growth and enhance brand visibility in a competitive landscape. With a strong foundation in Management Information Systems from the University of Northern Iowa, Garrett combines technical acumen with strategic insight to lead comprehensive app store optimization initiatives. His role involves not only executing targeted marketing campaigns across various platforms, including search engines, ad networks, and social media, but also meticulously analyzing performance metrics to refine and optimize these campaigns for maximum impact.
One of Garrett's key projects at King Show Games has been the development and implementation of a robust app store strategy designed to improve conversion rates and elevate brand presence. By collaborating cross-functionally with teams in marketing, product development, art, and analytics, he ensures that each campaign is aligned with the overall business objectives and resonates with the target audience. His ability to onboard new marketing partners has also been instrumental in expanding the company’s reach and diversifying its marketing channels.
Garrett's proficiency in database analysis and CRM systems enables him to extract actionable insights that inform decision-making and enhance user acquisition efforts. His skills in media buying and Facebook campaign management further bolster his capacity to drive successful marketing initiatives. As a leader, Garrett fosters a collaborative environment that encourages innovation and continuous improvement, positioning King Show Games for sustained success in the ever-evolving gaming industry.
