Gabriele Conti serves as the Jeep® Marketing Director at Stellantis, where he leverages over 18 years of extensive experience in the automotive industry to drive strategic marketing initiatives within the Italian market. In his current role, Gabriele is responsible for overseeing all marketing activities related...
Gabriele Conti serves as the Jeep® Marketing Director at Stellantis, where he leverages over 18 years of extensive experience in the automotive industry to drive strategic marketing initiatives within the Italian market. In his current role, Gabriele is responsible for overseeing all marketing activities related to the Jeep brand, focusing on achieving gross commercial results and enhancing segment market share. His expertise in developing comprehensive marketing plans for each vehicle model encompasses a wide range of activities, including Above-The-Line (ATL) communication, product positioning, incentive strategies, and pricing models.
Gabriele’s leadership extends to managing a dedicated team of five professionals and coordinating efforts with three external agencies, ensuring that all marketing strategies are executed effectively and align with the brand's overarching goals. His deep knowledge of the automotive landscape, combined with his proficiency in market analysis and competitive analysis, enables him to identify emerging trends and consumer preferences, which are critical for crafting impactful marketing campaigns.
In addition to his core responsibilities, Gabriele is adept at navigating the complexities of B2B relationships and dealer networks, enhancing collaboration to optimize sales operations and after-sales services. His project management skills are instrumental in driving initiatives that not only elevate the Jeep brand but also contribute to Stellantis's broader objectives in a highly competitive market. With a passion for innovation and a commitment to excellence, Gabriele Conti continues to shape the future of Jeep marketing in Italy, ensuring that the brand remains a leader in the automotive sector.
