Gabriel Bagnasco serves as the Director of Product Marketing for the Commercial Printing and Imaging Division at Epson America Inc., where he leverages his 27 years of extensive experience in product marketing and sales across both Consumer and Business sectors in Latin and North America....
Gabriel Bagnasco serves as the Director of Product Marketing for the Commercial Printing and Imaging Division at Epson America Inc., where he leverages his 27 years of extensive experience in product marketing and sales across both Consumer and Business sectors in Latin and North America. In this pivotal role, Gabriel is responsible for overseeing a diverse portfolio that includes Business Inkjet (BIJ) printers, Point of Sale (POS) systems, label printers, dot matrix printers, consumer and commercial scanners, and commercial video projectors. His strategic vision is instrumental in developing and executing go-to-market (GTM) strategies aimed at penetrating new markets and driving revenue growth.
Gabriel's expertise in P&L management, financial planning, and product lifecycle management allows him to effectively navigate the complexities of the commercial printing landscape. He has successfully led cross-functional teams to enhance product offerings and optimize pricing strategies, ensuring that Epson remains competitive in a rapidly evolving industry. His ability to conduct comprehensive competitive analysis and identify emerging trends has been critical in shaping the product roadmap and forecasting future market demands.
One of Gabriel's key projects has been the development of the Business Inkjet category, where he implemented innovative marketing strategies that significantly increased market share. His leadership style fosters collaboration and empowers his team to excel, making him a respected figure within the organization. With a strong focus on new business development and sales operations, Gabriel continues to drive Epson's mission of delivering high-quality, efficient printing solutions that meet the diverse needs of customers across various sectors.
