As the Design Director at Good Culture, Gabe Campbell plays a pivotal role in redefining the cottage cheese landscape, a market valued at $1.1 billion. Over the past six years, Gabe has been instrumental in crafting a brand narrative that resonates with health-conscious consumers, emphasizing...
As the Design Director at Good Culture, Gabe Campbell plays a pivotal role in redefining the cottage cheese landscape, a market valued at $1.1 billion. Over the past six years, Gabe has been instrumental in crafting a brand narrative that resonates with health-conscious consumers, emphasizing the importance of real, healing, cultured foods. His expertise spans various channels, including consumer goods, food and beauty, where he leverages his skills in brand development, graphic design, and art direction to create compelling visual identities that stand out in a crowded marketplace.
Gabe's day-to-day responsibilities involve the meticulous management of brand tone and assets, ensuring that every piece of communication aligns with Good Culture's core beliefs of ethics, logic, and passion. He leads the design and execution of packaging, print materials, and digital assets, focusing on user experience (UX) and search engine optimization (SEO) to enhance brand visibility and engagement. His innovative approach to concept development and typography has resulted in successful product launches, including both single-serve and multi-serve options that cater to diverse consumer needs.
In addition to his hands-on design work, Gabe collaborates closely with both startups and established brands, helping them define their voice and carve out their niche in the marketplace. His proficiency in Adobe Creative Suite and web design allows him to create interactive advertising campaigns that not only capture attention but also drive consumer loyalty. As a thought leader in the industry, Gabe continues to push the boundaries of design, ensuring that Good Culture remains at the forefront of the health food revolution.
