Fredy Ong currently serves as the Vice President of Customer Development at Unilever Philippines, Inc., where he leverages his extensive experience in the fast-moving consumer goods (FMCG) sector to drive strategic initiatives and enhance sales performance across the nation. With a robust background in general...
Fredy Ong currently serves as the Vice President of Customer Development at Unilever Philippines, Inc., where he leverages his extensive experience in the fast-moving consumer goods (FMCG) sector to drive strategic initiatives and enhance sales performance across the nation. With a robust background in general management and sales operations, Fredy oversees a dynamic team of approximately 500 professionals, fostering a culture of collaboration and innovation that is deeply rooted in Filipino values.
Since returning to the Philippines in 2017 after his tenure as Country Director for Unilever Cambodia and Laos, Fredy has spearheaded several key projects aimed at optimizing customer marketing strategies and modern trade practices. His expertise in strategic customer development has been instrumental in navigating the complexities of the local market, allowing Unilever to strengthen its competitive edge and deepen customer relationships. Under his leadership, the sales team has successfully implemented data-driven approaches to enhance product visibility and availability, ultimately driving growth in both traditional and modern retail channels.
Fredy’s commitment to business strategy and management excellence is evident in his ability to adapt to evolving market trends and consumer preferences. His vision for Unilever Philippines is not only to maintain its status as a market leader but also to innovate and evolve in response to the changing landscape of the FMCG industry. As he continues to lead with integrity and purpose, Fredy Ong remains dedicated to fostering a sustainable business model that prioritizes both profitability and social responsibility.
