Fredrick Chang serves as the Account Director for SCION Racing at Beyond Marketing Group, LLC, where he plays a pivotal role in steering the Toyota Racing Drift Program. With a robust background in automotive marketing, Fredrick leverages his expertise in brand management and strategic planning...
Fredrick Chang serves as the Account Director for SCION Racing at Beyond Marketing Group, LLC, where he plays a pivotal role in steering the Toyota Racing Drift Program. With a robust background in automotive marketing, Fredrick leverages his expertise in brand management and strategic planning to elevate SCION Racing’s presence in the competitive motorsport landscape. His leadership in managing and activating high-impact marketing campaigns has not only enhanced brand awareness but also fostered deeper connections with target audiences.
At Beyond Marketing Group, a strategic full-service engagement agency renowned for its award-winning marketing and advertising solutions, Fredrick is instrumental in orchestrating events that resonate with lifestyle and automotive enthusiasts. His adeptness in event management ensures that each activation is meticulously planned and executed, creating memorable experiences that engage consumers and amplify brand loyalty. Through innovative social media strategies and comprehensive marketing research, he identifies emerging trends and consumer preferences, allowing SCION Racing to stay ahead of the curve.
Fredrick’s entrepreneurial spirit drives him to explore new avenues for engagement, making him a key asset in Beyond Marketing Group’s mission to connect clients with their audiences. His commitment to excellence and passion for motorsports not only contribute to the success of SCION Racing but also reinforce the agency's reputation as a leader in lifestyle and automotive marketing. As he continues to navigate the dynamic landscape of motorsport marketing, Fredrick remains dedicated to crafting compelling narratives that resonate with fans and drive brand success.
