As the Creative Marketing Director at Square Enix America, Fredric Altman stands at the intersection of gaming and storytelling, leveraging his extensive background in film and entertainment to craft compelling narratives that resonate with a diverse audience of gamers. With a deep-seated passion for gaming...
As the Creative Marketing Director at Square Enix America, Fredric Altman stands at the intersection of gaming and storytelling, leveraging his extensive background in film and entertainment to craft compelling narratives that resonate with a diverse audience of gamers. With a deep-seated passion for gaming that predates his professional career, Fredric has honed his expertise in creative direction, marketing, and content creation, enabling him to lead dynamic campaigns for some of the most iconic franchises in the industry, including Final Fantasy, Dragon Quest, and Star Ocean.
In his current role, Fredric is not only responsible for the visual and narrative direction of marketing initiatives but also plays a pivotal role in developing innovative strategies that enhance player engagement and brand loyalty. His work on high-profile projects, such as the launch of new titles and expansions, involves collaborating closely with game developers and cross-functional teams to ensure that every piece of content—be it trailers, social media campaigns, or immersive experiences—captures the essence of the games and speaks to the hearts of players.
Fredric’s proficiency in film editing and camera operation, combined with his experience in creating documentaries and entertainment content, allows him to approach marketing from a cinematic perspective. This unique blend of skills enables him to weave intricate stories that not only highlight gameplay mechanics but also evoke emotional connections, ultimately leaving an indelible mark on the gaming community. As he continues to push the boundaries of creative marketing at Square Enix, Fredric remains committed to celebrating the art of storytelling in gaming, ensuring that each title not only entertains but also inspires.
