Frederick Castro serves as the Vice President of Corporate Communications at JSW Group, where he plays a pivotal role in shaping the company's narrative and enhancing its brand presence across diverse markets. With over two decades of experience in the field, Frederick has expertly navigated...
Frederick Castro serves as the Vice President of Corporate Communications at JSW Group, where he plays a pivotal role in shaping the company's narrative and enhancing its brand presence across diverse markets. With over two decades of experience in the field, Frederick has expertly navigated the complexities of External, Internal, Digital, and Crisis Communication, positioning JSW as a leader in its industry. Under his stewardship, the company has witnessed remarkable growth, expanding from four operating businesses with revenues of US$ 11 billion to a robust conglomerate comprising 16 entities and exceeding US$ 24 billion in revenue.
Frederick's strategic vision is evident in his leadership of high-impact projects that align with JSW's growth objectives. He has successfully spearheaded numerous product launches and communication initiatives that resonate with both B2B and B2C audiences. His expertise in Crisis Communications has been particularly crucial during challenging times, ensuring that the company maintains its reputation and stakeholder trust. By leveraging his skills in Search Engine Optimization (SEO) and consumer research, Frederick has enhanced JSW's digital footprint, making the brand more accessible and engaging to a global audience.
A champion of Global Cross-Functional Team Leadership, Frederick fosters collaboration across departments, ensuring that communication strategies are cohesive and aligned with the company's overarching goals. His commitment to excellence and innovative approach to Corporate Communications not only bolster JSW's market position but also inspire a culture of transparency and engagement within the organization. As he continues to drive forward-thinking initiatives, Frederick remains dedicated to positioning JSW Group as a trailblazer in the industry, ready to tackle the challenges of tomorrow.
