Frederic Goossens serves as the Managing Partner at Baron Francois, where he plays a pivotal role in steering the company’s strategic vision and operational excellence. With a robust educational background from a prestigious French Business School, ranked 13th nationally and among the world’s top 50...
Frederic Goossens serves as the Managing Partner at Baron Francois, where he plays a pivotal role in steering the company’s strategic vision and operational excellence. With a robust educational background from a prestigious French Business School, ranked 13th nationally and among the world’s top 50 by the Financial Times in 2022/23, Frederic combines academic rigor with practical experience. His career began in Houston in 2004, and since then, he has cultivated a diverse skill set that encompasses product marketing, sales operations, and brand management, particularly within the beverage industry.
At Baron Francois, Frederic oversees a dynamic team of over 30 professionals, driving the company’s growth as a national importer and wholesaler across five states in the Northeast and Mid-Atlantic regions, including New York, New Jersey, Maryland, Washington D.C., and Virginia. His leadership is characterized by a keen focus on market planning and key account development, ensuring that the company not only meets but exceeds its sales targets. Frederic’s expertise in budgeting and financial management allows him to optimize resources effectively, fostering a culture of accountability and performance.
Currently, Frederic is spearheading several key projects aimed at expanding Baron Francois’s market presence and enhancing its product offerings. His strategic initiatives include exploring innovative marketing strategies and forging partnerships that align with the evolving tastes of consumers. With a deep understanding of the beer market and a passion for business development, Frederic Goossens is committed to positioning Baron Francois as a leader in the industry, driving sustainable growth and delivering exceptional value to clients and stakeholders alike.
