Fred Nourbakhsh serves as a Principal Engineer in Product Development at Best Buy, where he leverages his extensive expertise in launching globally-sourced consumer electronics products. With a strong focus on innovation, Fred is instrumental in driving the development of cutting-edge technologies across a diverse range...
Fred Nourbakhsh serves as a Principal Engineer in Product Development at Best Buy, where he leverages his extensive expertise in launching globally-sourced consumer electronics products. With a strong focus on innovation, Fred is instrumental in driving the development of cutting-edge technologies across a diverse range of categories, including Smart Home devices, Appliances, Digital Imaging, TVs, and LED Lighting. His role involves not only providing critical technology insights but also managing the intricate product design processes that ensure Best Buy remains at the forefront of the retail electronics market.
Fred's leadership is characterized by a commitment to customer-driven innovation, where he collaborates closely with original equipment manufacturers (OEMs) across Asia and North America. His ability to evaluate and integrate new technology solutions, chipsets, and cloud services is pivotal in the successful launch of new products that meet evolving consumer demands. Fred's expertise in project engineering and cross-functional team leadership empowers him to navigate complex project management challenges, ensuring that timelines are met and quality standards are upheld.
Recognized for his superior technical skills and high performance, Fred is dedicated to fostering a culture of collaboration and excellence within his teams. His strategic vision and hands-on approach to new product development not only enhance Best Buy's product offerings but also contribute to the overall advancement of the consumer electronics industry. As he continues to push the boundaries of technology integration and product innovation, Fred Nourbakhsh remains a key player in shaping the future of retail electronics.
