As the Head of Vertical Marketing at Amazon Advertising, Frankie Goldstone plays a pivotal role in shaping the strategic direction of marketing initiatives that drive engagement and revenue across diverse sectors. With a wealth of experience in leading global teams of over 100 marketers, Frankie...
As the Head of Vertical Marketing at Amazon Advertising, Frankie Goldstone plays a pivotal role in shaping the strategic direction of marketing initiatives that drive engagement and revenue across diverse sectors. With a wealth of experience in leading global teams of over 100 marketers, Frankie excels in orchestrating integrated marketing strategies that encompass industry marketing, content development, and multi-channel campaigns. Her expertise in product marketing and management allows her to effectively align marketing efforts with business objectives, ensuring that each initiative resonates with target audiences.
Frankie's leadership style is characterized by her commitment to fostering a growth mindset within her teams. She believes in empowering individuals to reach their full potential, which not only enhances team performance but also cultivates a collaborative environment where innovative ideas can flourish. Her ability to think strategically while managing complex projects has been instrumental in executing high-impact marketing programs that leverage data-driven insights to optimize performance.
Key projects under Frankie’s direction have included the launch of targeted campaigns in financial services and other verticals, where she has successfully utilized social media and public relations to amplify brand messaging. Her proficiency in marketing operations and message development has enabled her to create compelling narratives that resonate with diverse audiences, driving both engagement and conversion. As a forward-thinking leader in the dynamic landscape of Amazon Advertising, Frankie Goldstone continues to push boundaries, ensuring that her teams not only meet but exceed their marketing goals.
