Frank Smits serves as the Business Development Manager for RFID in the EMENA region at Avery Dennison, where he plays a pivotal role in transforming traditional product selling into innovative solution selling. With a strategic focus on the European Intelligent Label segment, Frank is dedicated...
Frank Smits serves as the Business Development Manager for RFID in the EMENA region at Avery Dennison, where he plays a pivotal role in transforming traditional product selling into innovative solution selling. With a strategic focus on the European Intelligent Label segment, Frank is dedicated to driving growth in Connected Packaging and the Pharma & Healthcare sectors. His extensive experience in large-scale RFID rollouts, combined with expertise in IoT platforms and Blockchain technology, positions him as a thought leader in the industry.
At Avery Dennison, Frank collaborates closely with strategic partners to execute market strategies that align with the company's vision for intelligent labeling and packaging. His ability to foster collaboration among the Sales Organization, Product Management, and the RFID Division ensures that initiatives are not only innovative but also practical and market-ready. Frank's motivational leadership style creates an environment where his colleagues can thrive, encouraging professional growth and fostering a culture of excellence.
In addition to his strategic acumen, Frank is well-versed in logistics, warehousing, and key account management, which enhances his capability to identify market opportunities and drive successful business development initiatives. His proficiency in market research and marketing further enables him to stay ahead of industry trends, ensuring that Avery Dennison remains a leader in intelligent labeling solutions. As he continues to navigate the complexities of the RFID landscape, Frank Smits exemplifies the blend of strategic insight and operational excellence necessary for success in today’s rapidly evolving market.
