As the Senior Vice President of Sales for the West Region at SLWM, Frank Poeschel leverages over 35 years of experience in integrated marketing to drive innovative solutions that empower clients to enhance their marketing strategies. His role at SLWM is pivotal in connecting brands...
As the Senior Vice President of Sales for the West Region at SLWM, Frank Poeschel leverages over 35 years of experience in integrated marketing to drive innovative solutions that empower clients to enhance their marketing strategies. His role at SLWM is pivotal in connecting brands with cutting-edge technology and creative design, ensuring that marketing budgets are optimized while delivering measurable outcomes. Frank's expertise in sales operations and digital marketing positions him as a key player in developing tailored strategies that address the unique challenges faced by clients in today’s fast-paced market.
Currently, Frank is spearheading several key projects that focus on omnichannel sourcing and production management, utilizing variable data printing and interactive marketing techniques to create personalized customer experiences. His passion for problem-solving is evident in his commitment to helping brands infuse innovation into their marketing efforts, ultimately achieving greater speed, consistency, and cost savings. By fostering a culture of creativity at SLWM, Frank encourages his team to think outside the box, ensuring that they remain at the forefront of industry trends and technology advancements.
With a deep understanding of email marketing and online marketing strategies, Frank is dedicated to guiding clients through the complexities of modern marketing landscapes. His ability to integrate various marketing channels allows him to craft comprehensive solutions that not only meet but exceed client expectations. As he continues to build strong relationships with clients across the West Region, Frank remains focused on delivering outcome-driven solutions that drive success and growth for all stakeholders involved.
