As the Senior Vice President of Sales for the West Region at SLWM, Frank Poeschel brings over 35 years of extensive experience in marketing and sales, specializing in technology-enabled marketing activation. His passion for enhancing client marketing strategies is evident in his approach to developing...
As the Senior Vice President of Sales for the West Region at SLWM, Frank Poeschel brings over 35 years of extensive experience in marketing and sales, specializing in technology-enabled marketing activation. His passion for enhancing client marketing strategies is evident in his approach to developing tailored solutions that not only maximize budget efficiency but also introduce innovative problem-solving techniques. At SLWM, Frank plays a pivotal role in leading key projects that leverage the company's strengths in omnichannel sourcing, production, and distribution management.
Under his leadership, SLWM has successfully executed numerous direct mail campaigns and interactive marketing initiatives that have driven significant ROI for clients across various industries. Frank's expertise in brand development and marketing communications allows him to guide teams in creating compelling narratives that resonate with target audiences. His proficiency in SEM and direct marketing strategies further enhances SLWM's ability to deliver outcome-driven solutions that prioritize speed, consistency, and cost savings.
Frank is particularly adept at navigating the complexities of wide format printing and offset printing, ensuring that clients receive high-quality materials that elevate their brand presence. His commitment to fostering a culture of creativity and innovation within the sales team has not only improved client satisfaction but also positioned SLWM as a leader in the marketing activation space. By continuously seeking new ways to infuse technology into marketing strategies, Frank Poeschel exemplifies the forward-thinking mindset that drives success in today’s competitive landscape.
