Francois Esmenjaud serves as the Senior Brand Manager for Sports Marketing EMEA at The North Face, a VF Company, where he leverages over 15 years of marketing expertise to elevate the brand's presence in the outdoor industry. In this pivotal role, Francois is responsible for...
Francois Esmenjaud serves as the Senior Brand Manager for Sports Marketing EMEA at The North Face, a VF Company, where he leverages over 15 years of marketing expertise to elevate the brand's presence in the outdoor industry. In this pivotal role, Francois is responsible for defining and implementing innovative marketing strategies that resonate with both consumers and athletes alike. His deep understanding of brand strategy, coupled with his proficiency in digital marketing and influencer partnerships, allows him to effectively engage diverse audiences across traditional and digital channels.
Francois takes immense pride in collaborating with a remarkable roster of athletes who embody the spirit of adventure and exploration that The North Face champions. He is instrumental in managing key projects that not only support these athletes but also drive product development through real-world testing and feedback. This "athlete tested, expedition proven" philosophy is at the core of The North Face's commitment to creating high-performance gear that meets the demands of outdoor enthusiasts.
His expertise in international project management and event management has enabled him to orchestrate impactful marketing campaigns and sponsorships that enhance brand visibility and foster community engagement. By building strong trade and media relationships, Francois ensures that The North Face remains at the forefront of the outdoor industry, continuously inspiring individuals to push their limits. With a focus on partnership development and public relations, he is dedicated to reinforcing The North Face's position as a leader in outdoor innovation and sustainability, making the brand synonymous with exploration and adventure.
