Franck Michel serves as the Head of Marketing & Consumer Communication at Nestlé, where he leverages his extensive expertise in digital innovation, branding, and strategic marketing to drive transformative initiatives across the organization. With a strong foundation in both corporate entrepreneurship and startup environments, Franck...
Franck Michel serves as the Head of Marketing & Consumer Communication at Nestlé, where he leverages his extensive expertise in digital innovation, branding, and strategic marketing to drive transformative initiatives across the organization. With a strong foundation in both corporate entrepreneurship and startup environments, Franck is adept at navigating the complexities of the fast-moving consumer goods (FMCG) sector. His role encompasses leading critical pillars such as Digital, Media, Consumer Market Insights (CMI), Market Content, Data, Customer Relationship Management (CRM), and Innovation beyond the core.
At Nestlé, Franck is instrumental in developing cutting-edge product innovations and service ecosystems that resonate with today’s consumers. His work within Nestlé's Innovation Outposts reflects his commitment to fostering a culture of creativity and agility, employing design thinking and lean startup methodologies to bring new business models to life. As a member of the Management Committee, he plays a pivotal role in shaping the company's strategic direction, ensuring that marketing initiatives are not only aligned with corporate goals but also responsive to evolving market dynamics.
Fluent in French, English, and Spanish, Franck's international marketing acumen allows him to effectively engage diverse consumer segments. His proficiency in analytics and e-commerce further enhances Nestlé's ability to harness data-driven insights, optimizing brand management and market planning efforts. Through his leadership, Franck is not only redefining Nestlé's marketing landscape but also setting a benchmark for innovation and consumer engagement in the FMCG industry.
