Francisco Calajo serves as the Strategy Director at PHD, where he leverages his extensive expertise in media planning and integrated marketing to craft innovative communication strategies that align with clients' business objectives. With a results-driven approach, Francisco has successfully developed media strategies and audience communication...
Francisco Calajo serves as the Strategy Director at PHD, where he leverages his extensive expertise in media planning and integrated marketing to craft innovative communication strategies that align with clients' business objectives. With a results-driven approach, Francisco has successfully developed media strategies and audience communication frameworks for several Fortune 500 brands, including notable clients such as Popeyes and Uber. His deep understanding of diverse business verticals—ranging from Automotive and Consumer Packaged Goods (CPG) to Quick Service Restaurants (QSR) and retail—enables him to tailor strategies that resonate with target audiences and drive measurable results.
At PHD, Francisco excels in digital media and social media marketing, utilizing platforms like Facebook to enhance brand visibility and engagement. His proficiency in broadcast television, print ads, and billboards allows him to create integrated marketing campaigns that effectively reach consumers across multiple touchpoints. By employing data-driven insights and innovative digital marketing techniques, he ensures that each campaign not only meets but exceeds client expectations.
Key projects under Francisco's leadership have included comprehensive media planning initiatives that maximize ROI and elevate brand presence in competitive markets. His ability to analyze market trends and consumer behavior positions him as a thought leader in the industry, making him a valuable asset to both his clients and the PHD team. With a commitment to driving success through strategic communication, Francisco Calajo continues to shape the future of marketing in an ever-evolving landscape.
