Francine Schoenwetter serves as the Director of Content Marketing at Informa Markets, where she leverages her extensive expertise in strategic communications to drive engagement and connection within the health and wellness and sustainable supply chains sectors. With a deep-rooted passion for values-based consumer packaged goods...
Francine Schoenwetter serves as the Director of Content Marketing at Informa Markets, where she leverages her extensive expertise in strategic communications to drive engagement and connection within the health and wellness and sustainable supply chains sectors. With a deep-rooted passion for values-based consumer packaged goods (CPG), Francine champions initiatives that prioritize natural, sustainable, organic, fair trade, and social responsibility principles. Her role involves crafting integrated digital content marketing solutions that resonate with target audiences, ensuring that businesses effectively communicate their unique stories and value propositions.
At Informa, Francine leads key projects that focus on enhancing audience engagement through innovative content strategies and live event programming. By utilizing her skills in multi-media B2B content production and editing, she curates compelling narratives that not only inform but also inspire action among stakeholders in the nutraceuticals and health sectors. Her proficiency in supplier negotiations and product development further enriches her approach, allowing her to align marketing efforts with market demands and customer insights.
Francine’s strategic mindset and hands-on experience in marketing management and competitive analysis enable her to navigate the complexities of the industry adeptly. She is dedicated to fostering meaningful connections between manufacturers and supply chain partners, ultimately contributing to a more sustainable and responsible marketplace. With a commitment to excellence and a keen understanding of the evolving landscape, Francine Schoenwetter continues to be a pivotal force in shaping the future of content marketing within the health and wellness industry.
