Floriane Malot serves as the International Research & Consultancy Director at TheoryGlobal, where she plays a pivotal role in bridging the gap between sustainable entrepreneurship and market viability. With a deep-seated commitment to environmental stewardship, Floriane is dedicated to empowering ecopreneurs—start-ups that prioritize sustainability—by providing...
Floriane Malot serves as the International Research & Consultancy Director at TheoryGlobal, where she plays a pivotal role in bridging the gap between sustainable entrepreneurship and market viability. With a deep-seated commitment to environmental stewardship, Floriane is dedicated to empowering ecopreneurs—start-ups that prioritize sustainability—by providing them with tailored Growth Strategy support. Her expertise lies in developing comprehensive market research and strategic consultancy initiatives that focus on critical areas such as Buyer Persona identification, Customer Journey mapping, and Customer Engagement and Advocacy strategies.
Currently, Floriane is spearheading efforts to expand TheoryGlobal’s footprint in Europe, leveraging her skills in New Business Development and Account Management to forge meaningful partnerships and drive impactful initiatives. She is adept at navigating the complexities of the e-commerce landscape, ensuring that her clients not only thrive in their respective markets but also contribute positively to the environment. Through her strategic insights, she helps start-ups refine their marketing strategies and enhance their lead generation efforts, ultimately fostering a robust ecosystem of sustainable business practices.
Floriane’s holistic approach combines her passion for sustainability with her extensive knowledge of business strategy and social media dynamics, making her an invaluable asset to both TheoryGlobal and the ecopreneur community. By aligning profitability with purpose, she is committed to leaving a legacy that supports a thriving planet for future generations while enabling businesses to flourish in an increasingly competitive landscape.
