Fiona Jones is a seasoned marketing professional currently serving as the Head of Retention at Healthspan, the UK's largest direct supplier of vitamins and supplements. In this pivotal role, Fiona is at the forefront of driving customer engagement and loyalty, focusing on a multifaceted strategy...
Fiona Jones is a seasoned marketing professional currently serving as the Head of Retention at Healthspan, the UK's largest direct supplier of vitamins and supplements. In this pivotal role, Fiona is at the forefront of driving customer engagement and loyalty, focusing on a multifaceted strategy that encompasses converting new customers, retaining existing ones, increasing customer lifetime value, and reactivating lapsed customers. With a team of nine talented marketing and design professionals under her leadership, she leverages her expertise in data-driven marketing and customer insights to craft compelling communications that resonate with Healthspan’s diverse customer base.
Fiona's analytical mindset allows her to dissect customer behavior and preferences, enabling her to implement targeted marketing automation strategies that enhance the customer journey. She is adept at planning, budgeting, and forecasting, ensuring that every campaign is not only creative but also aligned with the company’s financial objectives. Her experience in digital direct marketing and online advertising has been instrumental in launching successful campaigns that drive brand awareness and customer retention.
Key projects under Fiona’s guidance include the development of personalized marketing initiatives that utilize customer data to deliver relevant content, thereby fostering a deeper connection with the brand. Her commitment to brand development and PR has solidified Healthspan’s position as a trusted name in the wellness industry. With a positive and pragmatic approach, Fiona continues to innovate and inspire her team, ensuring that Healthspan remains at the forefront of customer retention strategies in the competitive health and wellness market.
