Fiona Heffernan is a seasoned professional with over 20 years of commercial experience, currently excelling in her role at Google within the Large Customer Sales division. Her strategic acumen and results-driven mindset have positioned her as a key player in driving significant revenue growth for...
Fiona Heffernan is a seasoned professional with over 20 years of commercial experience, currently excelling in her role at Google within the Large Customer Sales division. Her strategic acumen and results-driven mindset have positioned her as a key player in driving significant revenue growth for some of the world's leading brands, particularly in the fast-moving consumer goods (FMCG) and consumer electronics sectors. Managing a substantial $1 billion annual sales quota, Fiona leverages her expertise in performance marketing and digital strategy to craft innovative solutions that meet the unique needs of her clients.
Fiona's background in General Electric's Six Sigma training equips her with a robust framework for critically evaluating business challenges and identifying opportunities for optimization. This analytical approach, combined with her skills in competitive analysis and business planning, allows her to develop data-driven strategies that enhance marketing communications and media relations for her clients. She is adept at idea generation and digital media management, ensuring that her clients not only reach their target audiences effectively but also engage them in meaningful ways.
Currently, Fiona is spearheading key projects that focus on integrating cutting-edge digital marketing techniques with traditional marketing strategies, fostering a holistic approach to brand engagement. Her ability to navigate the complexities of the digital landscape while maintaining a keen eye on performance metrics has made her an invaluable asset to her team and clients alike. As she continues to drive innovation and growth, Fiona remains committed to delivering exceptional results that align with the evolving demands of the market.
