Fernando Rezende Financeiro serves as the Chief Financial Officer at VIA, where he leverages over 20 years of extensive experience in the financial sector to drive strategic initiatives and enhance organizational performance. His role is pivotal in shaping the company’s financial landscape, particularly through his...
Fernando Rezende Financeiro serves as the Chief Financial Officer at VIA, where he leverages over 20 years of extensive experience in the financial sector to drive strategic initiatives and enhance organizational performance. His role is pivotal in shaping the company’s financial landscape, particularly through his collaboration with the CEO in developing and implementing a robust budgeting and forecasting model. This initiative not only streamlines financial management but also standardizes processes across departments, ensuring that VIA remains agile and responsive to market dynamics.
Fernando's expertise in international transactions and controllership is instrumental in restructuring the business to optimize financial controls and operational efficiency. He has successfully reformulated the treasury department, accounting, and IT operations, which has led to improved cash flow management and enhanced financial reporting accuracy. His strategic foresight enables him to make informed decisions regarding compliance and legal matters, positioning VIA for sustainable growth.
As a member of the company’s Board of Directors, Fernando plays a critical role in overseeing financial planning and aligning it with the organization’s long-term objectives. His leadership skills are evident in his ability to build and structure high-performing teams that are equipped to tackle complex financial challenges. With a strong foundation in finance, marketing strategy, and online advertising, Fernando is adept at navigating the intricacies of the financial landscape, ensuring that VIA not only meets its current goals but also sets the stage for future success.
