As the Sales Director for Worldwide Distribution at Sequans Communications, Fernando Morales plays a pivotal role in shaping the company’s global sales strategy within the dynamic landscape of wireless communications. With a robust background in IT and Wireless product marketing, Fernando leverages his expertise to...
As the Sales Director for Worldwide Distribution at Sequans Communications, Fernando Morales plays a pivotal role in shaping the company’s global sales strategy within the dynamic landscape of wireless communications. With a robust background in IT and Wireless product marketing, Fernando leverages his expertise to craft and implement comprehensive business plans that not only enhance sales through key accounts but also strengthen relationships with leading distribution partners worldwide. His customer-centric approach, grounded in the MEDDIC sales methodology, ensures that the solutions offered are tailored to meet the unique needs of clients, driving both satisfaction and loyalty.
Fernando's leadership is instrumental in navigating the complexities of the LTE and cellular communications markets, where he focuses on expanding Sequans' footprint in the mobile devices sector. By harnessing his skills in business planning and go-to-market strategy, he effectively identifies and capitalizes on emerging opportunities, positioning Sequans as a leader in wireless technologies. His proficiency in Salesforce.com and solution selling further enhances his ability to analyze market trends and customer needs, allowing for the development of innovative strategies that resonate with partners and customers alike.
Key projects under Fernando’s guidance include the launch of cutting-edge wireless solutions that cater to the evolving demands of the industry, ensuring that Sequans remains at the forefront of technological advancements. His commitment to fostering a collaborative environment among distribution partners not only amplifies sales presence globally but also drives the overall growth and success of Sequans Communications in the competitive wireless landscape.
