As a Global Business Advisor at Changers Digital, Fernanda Safe leverages her extensive 15-year background in marketing and product innovation to drive transformative strategies for multinational enterprises. Her role centers around collaborating with executive boards and CIOs across diverse sectors, including automotive, banking, fintech, retail,...
As a Global Business Advisor at Changers Digital, Fernanda Safe leverages her extensive 15-year background in marketing and product innovation to drive transformative strategies for multinational enterprises. Her role centers around collaborating with executive boards and CIOs across diverse sectors, including automotive, banking, fintech, retail, consumer packaged goods (CPG), fashion, and sports. Fernanda's expertise lies in harnessing data-driven insights and advanced technologies, such as Generative AI, to create innovative solutions that not only enhance market positioning but also foster sustainable growth.
At Changers Digital, Fernanda has been instrumental in leading key projects that focus on developing digital ecosystems and marketing strategies tailored to the unique challenges of each industry. Her ability to structure high-performing teams and establish digital hubs has been pivotal in executing successful campaigns that resonate with target audiences. By integrating channel strategy and social media tactics, she ensures that brands remain relevant and competitive in an ever-evolving landscape.
Fernanda's proficiency in negotiation and product innovation allows her to identify opportunities for collaboration and growth, making her a valuable asset to any organization seeking to navigate the complexities of the digital age. Her commitment to fostering innovation and driving results positions her as a thought leader in the marketing space, continually pushing the boundaries of what is possible in the intersection of technology and business strategy.
