Fernanda Atulim is a seasoned Senior Account Director at dunnhumby, where she leverages over 12 years of experience in the advertising industry to drive impactful multi-channel campaigns, particularly for Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) sectors. Since joining dunnhumby in 2018, Fernanda...
Fernanda Atulim is a seasoned Senior Account Director at dunnhumby, where she leverages over 12 years of experience in the advertising industry to drive impactful multi-channel campaigns, particularly for Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) sectors. Since joining dunnhumby in 2018, Fernanda has been instrumental in helping retailers harness the power of first-party data to gain deep insights into customer behavior. By utilizing these insights, she crafts sophisticated media plans that not only enhance brand visibility but also foster meaningful connections between retailers and consumers.
In her current role, Fernanda excels at developing and selling complex media campaigns that integrate retailer data with strategic marketing initiatives. She is adept at building and nurturing relationships with key internal stakeholders, including category managers and customer proposition managers, ensuring they understand the value of a customer-first approach in retail media. Her expertise in market research and marketing strategy enables her to educate teams on the nuances of consumer behavior, ultimately driving growth for both retailers and brands.
Fernanda's skills in business development, negotiation, and strategic planning are complemented by her proficiency in Walmart in-store advertising and multi-channel marketing. This unique blend of expertise allows her to effectively manage relationships with CPG brands across various tiers, positioning them for success in an increasingly competitive marketplace. With a commitment to innovation and a passion for data-driven marketing, Fernanda continues to make significant contributions to the evolution of retail media strategies at dunnhumby.
