Felipe Herrera is a seasoned professional in the realm of brand public relations, currently serving as the Director de Cuentas at ALTA Brand PR. With a robust background in journalism from Universidad Diego Portales, Felipe has transitioned from traditional media to the dynamic world of...
Felipe Herrera is a seasoned professional in the realm of brand public relations, currently serving as the Director de Cuentas at ALTA Brand PR. With a robust background in journalism from Universidad Diego Portales, Felipe has transitioned from traditional media to the dynamic world of strategic communication and marketing. His expertise lies in crafting compelling narratives that resonate with target audiences, leveraging his extensive experience in public relations to drive brand visibility and engagement.
At ALTA Brand PR, Felipe oversees a diverse portfolio of high-profile accounts, including renowned brands such as Cerveza Corona, Ballantine's, Jameson, INTERSPORT, TOTAL Chile, Honeycomb, Sony Music, and Grupo DF. His role involves not only the strategic planning and execution of communication campaigns but also the meticulous design and supervision of each project to ensure alignment with client objectives. Felipe's commitment to excellence is evident in his collaborative approach, working closely with teams to achieve measurable results and foster long-term relationships with clients.
His skill set encompasses a wide range of competencies, including corporate communications, public speaking, and team building, all of which contribute to his ability to lead and inspire his colleagues. Felipe's analytical mindset and research capabilities enable him to identify trends and insights that inform effective strategies, particularly in the healthcare sector and beyond. With a focus on delivering impactful results, Felipe Herrera continues to be a driving force in the brand PR landscape, consistently elevating the profiles of the brands he represents.
