Felicia Wasson is a passionate executive leader with over 30 years of experience in driving transformative social impact and community engagement strategies. As the Director of Social & Community Impact at Nike, she plays a pivotal role in shaping the company’s commitment to fostering inclusive...
Felicia Wasson is a passionate executive leader with over 30 years of experience in driving transformative social impact and community engagement strategies. As the Director of Social & Community Impact at Nike, she plays a pivotal role in shaping the company’s commitment to fostering inclusive communities. Felicia oversees Nike's Inclusive Community Portfolio strategy, managing a substantial $19 million annual investment aimed at generating positive outcomes in diverse communities across the United States. Her leadership is instrumental in the strategic development of philanthropic initiatives, particularly in relation to Nike's groundbreaking $40 million commitment to Black communities.
Under her guidance, Felicia has successfully created frameworks for impactful investments that not only address immediate needs but also foster long-term growth and empowerment within these communities. She leads an internal Task Force that convenes quarterly, bringing together senior leaders to ensure alignment and accountability in their social impact initiatives. Her expertise in corporate governance, grant writing, and policy analysis enables her to navigate complex challenges while driving innovative solutions that resonate with Nike’s mission of inclusivity and equity.
Felicia’s skills in program development and evaluation are complemented by her adeptness in crisis communications and message development, ensuring that Nike's social impact narrative is both compelling and authentic. Her commitment to fostering partnerships with nonprofit organizations and community stakeholders exemplifies her belief in collaborative approaches to social change. Through her visionary leadership, Felicia Wasson continues to elevate Nike’s role as a catalyst for positive social transformation, making a lasting impact on the communities it serves.
