Farah Avci serves as the Chief Operating Officer at SANOXY, where she leverages over twelve years of extensive experience in the retail, wholesale, and e-commerce sectors to drive business growth and operational excellence. With a robust background in retail management, buying, merchandising, and marketing, Farah...
Farah Avci serves as the Chief Operating Officer at SANOXY, where she leverages over twelve years of extensive experience in the retail, wholesale, and e-commerce sectors to drive business growth and operational excellence. With a robust background in retail management, buying, merchandising, and marketing, Farah has honed her expertise in high-volume buying environments, previously holding pivotal roles at renowned companies such as Calvin Klein Inc. and Toys “R” Us. Her educational foundation, an MBA with a concentration in Marketing from Suffolk University, complements her practical experience, equipping her with the strategic insight necessary for navigating the complexities of today’s consumer electronics market.
In her current role, Farah directs all facets of SANOXY's e-commerce operations, focusing on major platforms such as Amazon, Walmart, Home Depot, and Target. She is responsible for annual sales planning, marketing expenditures, assortment planning, and the development of promotional and merchandising strategies that resonate with consumers. Farah's leadership is pivotal in shaping SANOXY's business growth strategy, particularly within the Computer Accessories and Peripherals categories. Her adeptness in product management and marketing strategy enables her to identify market trends and consumer needs, ensuring that SANOXY remains competitive in a rapidly evolving landscape.
Farah’s skill set encompasses a wide range of competencies, including project management, negotiation, and sales forecasting, all of which contribute to her ability to execute effective marketing management initiatives. Her proficiency in tools such as Outlook and Access, combined with her creative flair in Photoshop, allows her to blend analytical rigor with innovative marketing strategies. Under her guidance, SANOXY is poised to enhance its market presence and deliver exceptional value to its customers.
