As the Strategy Director at Ogilvy NY, Farah A. plays a pivotal role in shaping the strategic direction for some of Nestlé USA's most iconic brands, including Gerber, Perrier, Maison Perrier, and San Pellegrino. With over eight years of experience in strategy, research, and advertising,...
As the Strategy Director at Ogilvy NY, Farah A. plays a pivotal role in shaping the strategic direction for some of Nestlé USA's most iconic brands, including Gerber, Perrier, Maison Perrier, and San Pellegrino. With over eight years of experience in strategy, research, and advertising, Farah excels at uncovering the 'why' behind consumer behaviors, allowing her to craft compelling narratives that resonate with target audiences. Her approach is deeply rooted in consumer-centric storytelling, where she leverages insights to develop brand strategies that not only engage but also drive measurable results.
Currently, Farah is leading the charge in defining the 3-5 year strategic vision for Nestlé USA, focusing on brand management and positioning that aligns with evolving consumer preferences. Her expertise in digital marketing and channel strategy enables her to create integrated campaigns that effectively communicate brand identity across various platforms, including YouTube and other digital channels. By combining analytical problem-solving with creative thinking, she ensures that each project not only meets but exceeds client expectations.
Farah's work is characterized by a commitment to understanding consumer behavior and market dynamics, which informs her strategic recommendations. Whether she is developing a branding initiative or optimizing an advertising campaign, her results-oriented mindset drives her to seek innovative solutions that elevate brand presence and foster lasting connections with consumers. In an ever-evolving landscape, Farah A. remains a key player in navigating the complexities of brand strategy, making her an invaluable asset to both Ogilvy and Nestlé USA.
