As the Vice President of Business Transformation at Western Scrap Metals Inc., Faith Kaplan is at the forefront of driving strategic initiatives that enhance operational efficiency and foster sustainable growth within the recycling industry. With a robust background in branding and marketing, Faith leverages her...
As the Vice President of Business Transformation at Western Scrap Metals Inc., Faith Kaplan is at the forefront of driving strategic initiatives that enhance operational efficiency and foster sustainable growth within the recycling industry. With a robust background in branding and marketing, Faith leverages her expertise to re-engineer processes that not only streamline operations but also elevate the company’s market presence. Her role encompasses strategic planning, where she identifies key opportunities for innovation and improvement, ensuring that Western Scrap Metals remains competitive in an ever-evolving marketplace.
Faith is currently leading several key projects aimed at integrating advanced marketing communications strategies with corporate branding efforts. By utilizing her skills in social media marketing and public relations, she is enhancing the company’s outreach and engagement with stakeholders, thereby increasing customer loyalty and brand recognition. Her analytical problem-solving abilities are instrumental in navigating complex challenges, while her collaborative approach fosters a culture of teamwork among passionate high achievers within the organization.
In addition to her strategic initiatives, Faith is also committed to HR management, focusing on talent development and team dynamics. She believes that a motivated workforce is crucial to achieving business transformation goals. As an engaging public speaker, she regularly represents Western Scrap Metals at industry conferences, sharing insights on sustainability practices and the importance of recycling in today’s economy. Through her multifaceted expertise, Faith Kaplan is not only transforming the business landscape at Western Scrap Metals but also setting a benchmark for excellence in the recycling industry.
