Fabio Pulga serves as the Head of Strategy & Brand Marketing Insights for Facebook, WhatsApp, and Instagram at Meta, where he leverages his extensive expertise in data-driven strategies to shape the future of digital marketing across diverse markets. With a seasoned career that spans various...
Fabio Pulga serves as the Head of Strategy & Brand Marketing Insights for Facebook, WhatsApp, and Instagram at Meta, where he leverages his extensive expertise in data-driven strategies to shape the future of digital marketing across diverse markets. With a seasoned career that spans various leadership roles in Global, North American, Latin American, and Brazilian contexts, Fabio has honed his ability to navigate complex market dynamics while fostering collaboration among international teams and partners. His current role places him at the forefront of the Latam Business and Consumer Marketing team, where he is instrumental in developing and executing human-centric strategies that resonate with users and drive engagement.
Fabio’s key projects often involve innovative concept development and the application of both quantitative and qualitative research methodologies to uncover actionable insights. By focusing on brand equity and competitive analysis, he ensures that Meta’s marketing initiatives not only enhance brand visibility but also contribute significantly to revenue growth across the app funnel. His adeptness in project management and innovation management enables him to lead cross-functional teams in delivering impactful advertising campaigns that align with consumer needs and market trends.
As a thought leader in brand development, Fabio is committed to advancing the understanding of consumer behavior in a rapidly evolving digital landscape. His strategic vision and analytical acumen empower Meta to stay ahead of the curve, making him a pivotal figure in shaping the company’s marketing strategies for its flagship platforms. Through his work, Fabio continues to drive the narrative of how brands can effectively engage with audiences in meaningful ways, ultimately transforming insights into impactful business outcomes.
