Fabienne GELLE-ARNAL serves as a Senior Advisor at ALWAYS IN PLAY Consulting, where she leverages her entrepreneurial spirit and multinational experience to enhance Retail Customer Experience, particularly within the lifestyle and luxury sectors. With a keen focus on brand image management at the point of...
Fabienne GELLE-ARNAL serves as a Senior Advisor at ALWAYS IN PLAY Consulting, where she leverages her entrepreneurial spirit and multinational experience to enhance Retail Customer Experience, particularly within the lifestyle and luxury sectors. With a keen focus on brand image management at the point of sale, Fabienne is adept at integrating social media strategies to create a cohesive and engaging customer journey. Her current projects involve the development of upscale customer experience initiatives that not only elevate brand perception but also resonate with local market dynamics.
Fabienne's expertise encompasses comprehensive customer experience studies and competitive intelligence analysis, enabling her to provide actionable insights that drive strategic decision-making. She excels in project management, overseeing the execution of boutique openings, pop-up stores, and exclusive events that captivate target audiences. Her ability to adapt visual merchandising strategies to meet local market constraints ensures that each brand maintains its unique identity while appealing to diverse consumer preferences.
With a strong foundation in strategic communication, merchandising, and international relations, Fabienne is a creative leader who inspires teams to innovate and excel. Her proficiency in AutoCAD architecture allows her to visualize and implement compelling retail environments that enhance customer engagement. Through her multifaceted skill set, Fabienne GELLE-ARNAL continues to shape the future of retail, driving brands to not only meet but exceed customer expectations in an ever-evolving marketplace.
