Fabien Datas currently serves as the Head of Business Analytics, Pricing, CRM, Trade Marketing, and Category Management at Supermercados Covabra Ltda, where he leverages over two decades of international experience in the retail sector. His role is pivotal in transforming complex data into actionable insights...
Fabien Datas currently serves as the Head of Business Analytics, Pricing, CRM, Trade Marketing, and Category Management at Supermercados Covabra Ltda, where he leverages over two decades of international experience in the retail sector. His role is pivotal in transforming complex data into actionable insights that drive strategic decision-making and enhance customer engagement. Fabien is passionate about data storytelling, adeptly translating the voice of the customer into impactful strategies that resonate with market demands.
At Covabra, Fabien has spearheaded the implementation of the Business Analytics department, focusing on unlocking the potential of various product categories. His expertise in market research and business intelligence has been instrumental in defining the company's pricing and promotion strategies, ensuring they align with consumer behavior and competitive dynamics. By leading the assortment portfolio and Category Management initiatives, he has optimized product offerings to meet customer needs while maximizing profitability.
Additionally, Fabien has played a crucial role in establishing Trade Marketing practices within the organization, including the creation of a comprehensive promotional calendar that enhances brand visibility and drives sales. His leadership in implementing a robust Customer Relationship Management (CRM) system has further strengthened Covabra's connection with its customers, enabling personalized marketing strategies that foster loyalty and retention.
With a results-oriented mindset and a deep understanding of consumer insights, Fabien continues to drive innovation and excellence at Supermercados Covabra Ltda, positioning the company for sustained growth in a competitive retail landscape. His ability to blend analytical rigor with strategic foresight makes him a key asset in navigating the complexities of modern retail.
