Ezra Fairley-Collins serves as a Senior Manager at New Engen, Inc., where he leverages his dynamic leadership skills to drive innovative marketing strategies across various digital channels. With a focus on developing agile cross-channel strategies, Ezra expertly navigates the complexities of paid social media, search...
Ezra Fairley-Collins serves as a Senior Manager at New Engen, Inc., where he leverages his dynamic leadership skills to drive innovative marketing strategies across various digital channels. With a focus on developing agile cross-channel strategies, Ezra expertly navigates the complexities of paid social media, search engine marketing (SEM), programmatic advertising, and app channels for both small-to-medium enterprises (SMEs) and enterprise-level retail and entertainment accounts. His role involves managing substantial monthly budgets exceeding $2.5 million, showcasing his proficiency in marketing budget management and resource allocation.
Ezra is at the forefront of executing over one hundred multimillion-dollar campaigns, collaborating closely with media and creative departments to ensure seamless integration and impactful results. His strategic initiatives are rooted in comprehensive market analysis and competitive analysis, allowing him to define key performance indicators (KPIs) that drive success. Ezra’s commitment to mentorship and development is evident as he fosters a culture of growth within his teams, empowering individuals to reach their full potential.
Beyond his technical expertise, Ezra is deeply passionate about equitable access to resources, striving to create opportunities that enable all individuals to lead full and meaningful lives. His unique blend of creative problem-solving and strategic vision positions him as a pivotal figure in the marketing landscape, driving not only business success but also a commitment to social responsibility. As he continues to innovate at New Engen, Ezra remains dedicated to shaping the future of digital marketing while championing inclusivity and empowerment within the industry.
